The Only Book and Certification Program Built on Billions in Med Device Sales Intelligence
The Leading Platform That Prepares, Credentials, and Educates the Next Generation of Med Device Sales Reps
Built on 100+ years of combined experience and $2B+ in med device sales, The HEART OF THE DEAL book and certification course delivers commercially-ready candidates who accelerate time-to-first-sale. Developed by leaders with a proven, 70% early-stage sales rep promotion track record.
The End-to-End Platform
That Educates, Certifies, and Supports
Med Device Sales Professionals
Developed by industry leaders, our curriculum provides manufacturers and recruiters with a certified pool of candidates who possess clinical fluency, commercial readiness, and professional certification before their first day.
Why Leading Reps, Manufacturers and Recruiters Partner with Our Platform
Speed to First Sale
While competitors spend 6-12 months onboarding entry-level reps, our certified candidates arrive with clinical fluency and commercial fundamentals, cutting time-to-productivity and accelerating revenue contribution.
Premier Candidate Pool
Access certified professionals who've completed 100+ hours of industry-specific training. Your clients get educated, vetted candidates, giving you a competitive edge and faster placement cycles.
Best-in-Class Certification Process
The only program integrating education with publication content from leaders who've generated $2B+ in device sales. Partnering with Punctuate Press, the leading independent US women-owned publishing house.
Introducing
Our Sales Certification Platform
The only comprehensive med device program teaching Clinical Currency - the secret weapon of top earners in the industry
Our certification validates:​
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✓ Commercial readiness across territory management, surgeon profiling, and value selling
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✓ Professional certification backed by 100+ years of combined executive experience
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✓ Ongoing support from seasoned industry veterans who've driven $2B+ in sales
The Dr. Joe Effect on the Med Device World
The Dr. Joe Effect
The Dr. Joe Effect
Meet Your Instructors
Global business consultant Dr. Joseph DeAngelis and medical device marketer Kevin Mathews have teamed up to introduce you to "Clinical Currency"—the unique blend of medical knowledge, sales savvy, and relationship capital that top performers leverage to reach unparalleled success and earnings.
Start with the Foundation:
Get HEART OF THE DEAL
This must-have industry bible is packed with exclusive insider insights from sales professionals and executives who've spent decades mastering the art of medical device sales. Their combined experience spans every major device category, from cardiovascular interventions to electrophysiology, and includes leadership roles at industry-defining companies.
Skip Ahead:
Frequently Asked Questions
Who is this for?
This certification is designed for professionals serious about building a long-term career in medical device sales, whether you're transitioning from another industry, just starting, or looking to accelerate. Manufacturers and recruiters also gain preferred access to our certified graduate pool through partnership agreements. Contact us to discuss volume licensing, custom training programs for existing teams, or exclusive recruiting arrangements. We also offer white-label certification for internal L&D programs. Our certified professionals arrive with clinical fluency and commercial fundamentals that typically require 6-12 months of on-the-job development.
How long does it take to become certified?
The program is self-paced and designed to fit your schedule. Assuming you commit to spending 1-2 hours a day, the certification process should take approximately two weeks to complete.
Do I need a medical background?
No. While a clinical background can be helpful, it's not required, and in many cases, professionals from non-medical fields bring valuable perspectives that translate exceptionally well into medical device sales. What matters most is your ability to learn, build relationships, and communicate complex information clearly. This certification teaches you the clinical knowledge and medical fluency you need to establish credibility with surgeons and healthcare professionals, regardless of where you're starting from. Many of the industry's top performers came from completely unrelated fields—what set them apart was their commitment to mastering the fundamentals, which is exactly what this program provides.
Will this really help me break in & earn more?
Yes. This certification equips you with the clinical knowledge, industry fluency, and strategic frameworks that hiring managers actively look for, and that most candidates lack. You'll demonstrate credibility that typically takes years to develop, positioning yourself as someone ready to contribute immediately. Our program is the only one in the industry built on the proven strategies of top performers who've built successful, lucrative careers in this gatekept world. Your success depends on how you apply what you learn, but we give you every advantage to make that happen.
What is your refund policy?
All sales are final. We've designed this program to deliver exceptional value, and we stand behind the quality of our training. Before enrolling, we encourage you to review the curriculum, explore the modules, and reach out with any questions to ensure this certification aligns with your career goals. We're here to help you make an informed decision before you invest.
Do you offer payment plans?
Yes. We offer flexible payment options to make this investment as accessible as possible. Explore the course to see your options at checkout. With payment plans available, you might be surprised how manageable it can be.
Ready to transform your medical device sales talent?
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